Online advertising effectively whitewashes the relationship between the advertiser and the content though an algorithm.
On TV, companies can remove their ads from a show that is socially repugnant. There isn't an option to not have your ad show when other content is in the feed next to it.
Effectively this removes a point of leverage to make our society better.
The more I think about this problem, the more I'm convinced that contextual advertising is really the key thing to advocate for. Behavioral advertising and tracking of users just creates a whole litany of issues.
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