A marketing comic talking about all how marketers are frustrated with ad tech lacking transparency and being impossible to verify. Marketers being frustrated is something that could cause real change in the industry.
Probably not as much change as I would like, but even if ad tech folks had to publish enough that their customers could verify their claims that would result in a significantly more transparent system than what we have today.
@ted If ad tech folks had to publish enough that their customers could verify their claims, their customers would find that their advertising dollars are being wasted: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising
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