Hadn't heard the terms 'contextual advertising' and 'behavioral advertising' used as a choice that companies make in how they serve their ads.
For me, it helps to explain the issues I have with ads. I'm not against ads, I'm against being tracked and monitored. Hopefully more companies will realize the benefits of contextual advertising.
Thanks DuckDuckGo! — https://spreadprivacy.com/us-senate-testimony/